Expand item selection for Back to School.
In 2018, the Walmart Grocery business accounted for 56% of Walmart’s U.S. revenue, making it the nation’s largest grocery store. To prepare for the Back to School season in Fall 2019, the Grocery team planned to add 35,000+ apparel and home items.
This project aims to provide an end-to-end experience that enables customers to easily shop for different item variations, which may include color or size.
Role
Product Designer in a team of 5.
I led discovery, created iOS designs from concept to hand-off, and supported design research with artifacts, research moderation, and data synthesis. I collaborated with a lead and junior designer, as well as a design researcher, product manager, and content strategist.
- Role: Product Designer
- Timeline: 4.5 months
- Platform: iOS
- Tools: Paper & Pencil, Sketch, InVision, Zeplin
- Team members: 5
Challenge
Simplify product discovery for items with multiple options.
Search Listing
Initially, items with different colors were displayed separately and not grouped.
This resulted in constant scrolling and needing to carefully review options.
Item Details
Finding other options required navigating away to the Search page or Similar Items.
This resulted in a lot of back and forth between pages and wasted time.
Outcome
Launched in 9 months in collaboration with 120 teammates.
This design provided the groundwork for replacing the Grocery app and was launched to all stores.
My team also received accolades from stakeholders for brainstorming innovative designs. In addition, the accessibility lead complimented my team for an advanced understanding of accessibility in design.
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